Kevin Hawkins is the Interactive Marketing Director at Knox Marketing. His passion for helping people in all aspects of digital marketing has helped everyone from small businesses to healthcare systems, and Fortune 500 companies. Kevin can help your company grow at Knox Marketing.
Display Advertising
In February of 2018, Chrome (the most popular web browser) will start automatic ad blocking. Chrome will ban four types of ads on desktop, and eight on mobile devices. Yes. Chrome will stop showing ads to users. No Ad Blocking ...
Audience, Personas
Want more effective marketing? Take a close look at your audience. Do you ever spend lots of time and effort creating a piece of marketing – or even a whole campaign, only to be disappointed by the lack of action ...
Emotional Marketing, Neuromarketing
Emotions have a more powerful impact on our actions than rational thought. There are a few reasons for this. Studies have shown that: Feelings precede rational thought in decision making. Recall is largely emotion based Emotional reactions occur more quickly ...
Search Engine Marketing, SEO
Something happened in February to the Google Algorithm. Was it a major update? Here are the top theories and how what happened can affect you. Have you felt a tremor in the Google SERPs recently? Many SEO experts and webmasters ...
Mobile, Search Engine Marketing, SEO
What you need to know: It’s official – mobile search now drives more search queries than desktop search. 58% of overall search query volume in the U.S. comes from mobile searches (Hitwise) Over 50% of Google’s global search queries come smart mobile ...
Display Advertising, Search Engine Marketing
You spent a lot of time, energy, and money on your website. It’s a lynchpin piece of your brand and marketing – the place people go to determine if you’re a legitimate business, or if you provide the products or ...
Emotional Marketing
Holiday travel is a real bear – but London’s Heathrow Airport has taken what is usually seen as one of the worst aspects of the holiday season and turned it into a touching story. With the release of its first-ever Christmas ...
Brand, Emotional Marketing, Neuromarketing
Marketing is all about making an impact. You want people to remember your brand, desire your product or services, and take action. Our experience and research shows that emotions wins against logic when consumers make decisions. Ogilvy PR global chairman Christopher ...
Brand, Neuromarketing
This post was originally published just before the 2016 Presidential election… Although the election has passed, there are still many things to be learned from the Trump campaign about building brand loyalty. Say what you will about Donald Trump, the ...
Social Media
How can you tell if your social campaign is broken? Let’s look at a long-running ‘sponsored’ social campaign for some warning signs. In the case of Domo, their long-running sponsored ad campaign promises an alternative to Excel spreadsheet, robust data visualization, and actionable ...