Emotions have a more powerful impact on our actions than rational thought. There are a few reasons for this. Studies have shown that: Feelings precede rational thought in decision making. Recall is largely emotion based Emotional reactions occur more quickly ...
Marketing is all about making an impact. You want people to remember your brand, desire your product or services, and take action. Our experience and research shows that emotions wins against logic when consumers make decisions. Ogilvy PR global chairman Christopher ...
This post was originally published just before the 2016 Presidential election… Although the election has passed, there are still many things to be learned from the Trump campaign about building brand loyalty. Say what you will about Donald Trump, the ...
