Emotional Marketing

Heathrow Airport’s Feel Good Christmas Ad

Holiday travel is a real bear – but London’s Heathrow Airport has taken what is usually seen as one of the worst aspects of the holiday season and turned it into a touching story.

With the release of its first-ever Christmas commercial, this 70-second charming story shows this touching story as the two bears land, and have some funny moments we can all relate to, and holiday moments fitting for the season – including a moment under the mistletoe.

It’s a wonderful example of how telling a story can be surprising, familiar, and very touching – creating a warm emotional attitude towards a brand you might otherwise have no connection with at all. It even helps reposition a place that people typically dread in a different, charming, light.

 

“The airport is abuzz with families and friends reuniting for this special time of year,” says Heathrow’s commercial director Jonathan Coen. “We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.”

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