Emotions have a more powerful impact on our actions than rational thought. There are a few reasons for this. Studies have shown that: Feelings precede rational thought in decision making. Recall is largely emotion based Emotional reactions occur more quickly ...
Holiday travel is a real bear – but London’s Heathrow Airport has taken what is usually seen as one of the worst aspects of the holiday season and turned it into a touching story. With the release of its first-ever Christmas ...
Marketing is all about making an impact. You want people to remember your brand, desire your product or services, and take action. Our experience and research shows that emotions wins against logic when consumers make decisions. Ogilvy PR global chairman Christopher ...
