Emotional Marketing
Holiday travel is a real bear – but London’s Heathrow Airport has taken what is usually seen as one of the worst aspects of the holiday season and turned it into a touching story. With the release of its first-ever Christmas ...
Brand, Emotional Marketing, Neuromarketing
Marketing is all about making an impact. You want people to remember your brand, desire your product or services, and take action. Our experience and research shows that emotions wins against logic when consumers make decisions. Ogilvy PR global chairman Christopher ...
Brand, Neuromarketing
This post was originally published just before the 2016 Presidential election… Although the election has passed, there are still many things to be learned from the Trump campaign about building brand loyalty. Say what you will about Donald Trump, the ...
Social Media
How can you tell if your social campaign is broken? Let’s look at a long-running ‘sponsored’ social campaign for some warning signs. In the case of Domo, their long-running sponsored ad campaign promises an alternative to Excel spreadsheet, robust data visualization, and actionable ...
Email Marketing
Email isn’t sexy. You never hear anyone talk about it the same way that they mention Facebook, Twitter, Instagram – you know the ‘cool’ places where people are being social and building communities of ‘raving fans.’ I’m going to let ...
Email Marketing
“Nobody reads email.” “People get too much email already.” People keep saying variations of the same thing: Email is dead. And yet – despite all these predictions – year after year email continues to stay strong. 2015 showed that email ...
Email Marketing
Yes, email marketing is wasting your valuable time. “Wait a minute,” you might be thinking. “There are over 3.2 billion email accounts. 91% of people check their email at leastonce a day. Over 50% of all emails are opened on mobile devices. How on ...