Right now, candidates and PACs are dominating the airways. From September 4th to November 3rd, their substantial political ad spends will clog our screens, leaving advertisers like you scrambling to be seen and heard. Tips for breaking through the political ...
Knox Marketing Wins SIAA Best of Show We’ve won Best of Show and Gold by the Service Industry Advertising Awards for our work on the Ronald McDonald House Akron Groundbreaking campaign! We’re thrilled to win this award for such a ...
The way we consume TV is changing. People have their favorite content – that hasn’t changed – but the way they watch content is totally different than it was 10, even five, years ago. Recently, there’s been a huge shift ...
In February of 2018, Chrome (the most popular web browser) will start automatic ad blocking. Chrome will ban four types of ads on desktop, and eight on mobile devices. Yes. Chrome will stop showing ads to users. No Ad Blocking ...
Having the right email list is essential. Email marketing is still very much alive – it’s a great, cost-effective way to build a relationship with your audience. Not convinced? Check out these stats: 72% of U.S. adults prefer their communication ...
Knox Marketing’s work for the Akron Marathon earns top honors in the MarCom Awards 2017. It wasn’t easy. We were competing with agencies from 19 countries, who produced work for brands like Samsung, IBM, PepsiCo and Google. We finished ...
Want more effective marketing? Take a close look at your audience. Do you ever spend lots of time and effort creating a piece of marketing – or even a whole campaign, only to be disappointed by the lack of action ...
Emotions have a more powerful impact on our actions than rational thought. There are a few reasons for this. Studies have shown that: Feelings precede rational thought in decision making. Recall is largely emotion based Emotional reactions occur more quickly ...
Something happened in February to the Google Algorithm. Was it a major update? Here are the top theories and how what happened can affect you. Have you felt a tremor in the Google SERPs recently? Many SEO experts and webmasters ...
What you need to know: It’s official – mobile search now drives more search queries than desktop search. 58% of overall search query volume in the U.S. comes from mobile searches (Hitwise) Over 50% of Google’s global search queries come smart mobile ...
